Redmandarin
Global Sponsorship Advisory | Evaluation
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Evaluation

Our focus for evaluation services is to help clients to fully understand the range of impacts from sponsorship activity and provide the data required to recommend improvements in choice of assets and channels.

 

We collaborate to the fullest extent with in-house Insight and Sales teams to make maximum use of the data and agency support available.

 

We frequently commission research on behalf of clients, and advise clients on their evaluation frameworks and methodologies.

 

Over the past 16 years we have developed a number of bespoke approaches to evaluation grounded in business consultancy and market research techniques, including audience affinity testing, longitudinal analysis and sales attribution.