Because the sponsorship research companies have no direct experience of delivering sponsorship.
Sponsors receive huge quantities of data – which tell them nothing. They are fed research which is commissioned by the rights-holder to demonstrate the strengths of their sponsorship.
As a result, decisions are often taken on poor information, or the wrong information.
Redmandarin helps clients to collect, identify and analyse data from inside and outside of the business to provide relevant and useful intelligence.
Our modelling and analytics lead to clear Yes/No decision points relating to investments.