Redmandarin
Global Sponsorship Advisory | Preparing Pasona for Tokyo 2020
15600
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Preparing Pasona for Tokyo 2020

Category
Employee Engagement, Learning Management System, Olympic Marketing, Planning, Strategy
About This Project

Pasona is a prominent and innovative supplier of human resources in Japan, based on strong social values and a founder’s belief in diversity. Pasona had ambitions to become a sponsor of Tokyo 2020 and requested support from Redmandarin to guide their preparations.

Jointly with EY, our delivery partner in Japan, Redmandarin led the knowledge transfer programme for the Pasona Senior Management Team, and advised them on negotiations.

Pasona were clear that they wanted to become a Tier 3 Supplier to Tokyo 2020, meaning that their Partnership Agreement and rights would not enter into force until after PyeongChang 2018. In order to maximise the value of their contract period, Pasona contracted Redmandarin in a major pre-planning exercise.

For the 15 months preceding contract signature in January 2018, Redmandarin guided Pasona through a broad planning process, covering Olympic vision, the creation of their 2020 campaign and signature activations and  governance.

Redmandarin also delivered its Learning Management System to Pasona, ensuring over 30,000 members of Pasona Family received a comprehensive and consistent education in Olympic Partnership, to lay a clear foundation for employee engagement.

Our engagement lasted nearly two years, with the period of most intense activity covering six months in early 2017.